Ad data dashboard templates, or reporting dashboards, are every good marketer’s secret weapon to successful campaign analysis, optimization strategy, and overall management. These templates allow marketers to visually display the information necessary to keep track of key performance indicators, supporting data metrics, and the path towards achieving objectives on the campaigns they run. With these metrics readily available, marketers can make quick, informed decisions about key optimizations and campaign tweaks.
Why advertising dashboards matter in a world of endless data.
If the paragraph above wasn’t enough to convince you that reporting dashboards matter in the world of digital marketing and advertising, here are a few stats:
If 3 out of every 4 marketing leads are basing decisions on data analytics, it is probably safe to say they are onto something. Reporting dashboards allow for data analysis, allowing marketers to make campaign decisions based on data and not just their gut. What may work for some businesses and industries may not work for others — utilize your data and make adjustments based on what is working or not working for your business.
Yikes! For the marketers who want to be like the other 43% out there (likely interpreting data correctly and achieving successful results), starting with clean, unified data is the building block on which usable reports for data interpretation and execution are built.
- 54 percent of organizations state data quality and completeness is the biggest challenge with data-driven marketing.
We agree, data quality is a big challenge in this data-driven marketing world. That’s why we set out to create a free tool that empowers marketers to take their data by the reins and conquer their digital advertising campaigns with clean, unified data. With better data comes better reporting, dashboard templates that utilize only cleaned and unified data are what every marketer needs to succeed in the world of fast and ever changing direction. For the remaining 46% of marketers, Joinr will be here for you when you run into data quality issues in the future.
How Marketers determine which advertising dashboards to use based on their campaign reporting objectives.
Determining which advertising report to utilize requires marketers to refer back to their campaign objective and identify what pieces of the campaign are vital to understanding how the campaign is tracking towards (or away) from the objective or campaign goal. Understanding which metrics to pay attention to, and how they impact your budget/spend, is step one. Once those metrics have been identified, pulling cleaned and unified data into a dashboard is step two. Finally, with clean data and key metrics identified, marketers can begin creating dashboards manually that show how the campaigns have been performing over a period of time. If manual dashboard creation isn’t their thing, they can plug that ad data into one of the premade Joinr templates in Google Data Studio listed below depending on what they need to report on:
For marketers who are running cross-platform advertising campaigns, trying to piecemeal analysis in each of the ad platforms is a mistake. With ad platforms naming and defining metrics differently, there is plenty of room for mistake and misinterpretation. What may look successful in one platform, might look less than adequate in another. To overcome this issue, digital marketers need to utilize a tool that aggregates and cleans their ad platform data, allowing them to compare their platform metrics side-by-side in an organized and easy-to-navigate dashboard. The Cross-platform Advertising Dashboard allows marketers the ability to do just that – the standardized data that is imported into this dashboard can be used in Google Data Studio to analyze, optimize and report on both high level and granular views of the entire cross-platform advertising campaign.
Luckily for marketers, Google Data Studio (GDS) allows more than just Google ad performance data to be brought into their platform dashboards. Marketers can automatically import their Facebook ad data and standardize it using a data unification tool before exporting it into GDS for analysis and interpretation. Joinr works to clean and unify Facebook ad data, removing the bias from Facebook’s proprietary performance metrics so that data can be compared side-by-side to Google Ads data.Utilizing this report template in GDS allows for viewing critical KPIs and gain deeper insights into performance by campaign, ad group, and individual ads.
Paid digital advertising is a proven way to win at customer acquisition. Digital marketers with the right process, tools, and a mindset focused on consistently reviewing and optimizing paid campaigns are in a position to create better business outcomes. The Customer Acquisition dashboard template allows for cleaned and unified data to be easily referenced so that marketers can understand what is and what isn’t winning with their target audience. From understanding details around customer acquisition, marketers can optimize their campaigns in a way that drives more leads and retain more customers for the long run.
Too often, marketers get caught up in the day-to-day workings of their campaigns – digging in deep to understand their next move based on the granular and high-level campaign data. But how often are those same marketers taking yet another step back and looking at their campaign in relation to the business as a whole? Understanding your ROAS is essential to understanding how your marketing or advertising campaigns are helping grow the business. While it can feel overwhelming to attempt to find your ROAS data (especially for the cross-channel campaigns), this report is the simple way to do it – allowing marketers to see ROAS at any level of their paid advertising campaigns at a moment’s notice.
With only a short period of time to get a target user’s attention, having creatives with strong visuals, copy, and call-to-actions are vital to capturing those users before the competition does. Experts agree that it’s imperative to strategize on strong ad creative, as well as perform testing. The Ad Creative Evaluation dashboard allows marketers to compare creatives side-by-side to determine the success of their ads across channels and platforms. The ability to compare creatives helps marketers better understand how users are interpreting and interacting with their ads across all the platforms they are running on and where their audience is spending time.