Elevate your Google Ads reporting
While Google Ads manager offers some stock dashboards and reports, most of them miss the mark and don’t provide that much value. Instead of reporting directly out of Google Ads manager, some marketers extract their data from the tool and send it to a robust reporting and visualization tool. Our recommendation: Google Data Studio.
Google Data Studio takes Google Ads reporting to the next level by eliminating the need for stuck-in-time CSVs or downloaded PDFs, creating a dynamic and highly visual dashboard in their wake.
With this Google Ads reporting template, you get an instant view of your periodic data trends, alongside key highlights of essential metrics that tell you where to focus your efforts going forward.
Benefits of Analyzing Google Ads data in Data Studio
Analyzing your Google Ads data in Google Data Studio gives you complete control over your data. Benefits include:
- Dynamic date ranges: share your reports to any key stakeholders with confidence knowing they can view dynamic date ranges to understand historical data.
- Customizable widgets: the widgets in Google Ads manager are rigid and fixed. With Google Data Studio, you can change both the functionality and style of your charts and graphs, creating highly visual (and function) reports.
- No more spreadsheets or PDFs: instead of downloading your reports from Google Ads manager to a spreadsheet or PDF, you can use a dynamic Data Studio link that is consistently updated with new data, so you’re always looking at current trends.
How to Optimize Your Google Ads
As you dig into this Google Ads reporting template, you’ll quickly discover which ad groups or campaigns are in need of optimization. We recommend challenge-testing a few different elements to isolate which components drive the greatest improvement in performance.
- Copy: Specifically for search ads, we recommend challenge testing 3 different copy sets, each lasting 14 days (2 weeks). Play around with different action verbs leading off your copy, and focus on expressing the value or benefit of your product.
- Target Audience: Marketers occasionally make the mistake of casting too wide a net when starting out with Google Ads. Try limiting the scope of your target audience (either geographically or psychographically), and slowly expand outwards once you see success in a certain demographic.
