The Importance of TikTok Ads
Marketers everywhere are getting on board with a simple fact: TikTok is taking over the social sphere. While TikTok is extremely popular amongst the 16 – 25 age group, its reach is consistently growing, giving marketers more access to a broad (and hyper engaged) audience.
Since TikTok is known for its organic and authentic vibe, brands that advertise on the platform are able to create a relatability to their target market that they simply can’t achieve on other platforms.
And although TikTok Ads offers similar capabilities to Facebook Ads and Instagram Ads, the type of content that thrives on the platform is vastly different.
Making content that thrives on TikTok Ads
Content that thrives on TikTok Ads always does one thing really well: it provides value for the audience.
Value can be achieve through a variety of ways:
- Providing entertainment
- Offering advice
- Showing unique perspectives
- Helping or donating to some cause
The key is to find a value delivery mode that aligns with your brand. For example, an umbrella brand recently achieved TikTok Ads success by showcasing behind-the-scenes making of their umbrellas, and the rigor that goes into their development.
This unique perspective and interesting form of delivery helped bridge the gap between consumer and product, which is one truly authentic way to connect with your audience.
Why use this TikTok Ads template?
This TikTok Ads template takes all your reporting goals, and performs magic with it. First, Joinr extracts your data out of TikTok, cleans it up through our data pipeline, and delivers essential metrics to Google Data Studio for rapid and easy analysis. The best part? Unlike TikTok Ads manager, which traps your data behind rigid reports, Google Data Studio is extremely flexible. Using dynamic dashboards, you can alter date ranges, campaigns, filters and more to achieve a granular view of your data that you can share with any stakeholder.
As you analyze your data through this TikTok Ads template, we recommend challenge testing the following elements of your ads:
- Copy: play around with the different accompanying copy on your ads to see if they help drive more clicks.
- Music / Captions: Sometimes, ads can thrive simply by adding captions or music to them, as that’s common practice on the platform.
- Length: Longer isn’t always better. Try shortening some of your videos and measuring their efficacy against your longer (2 – 3 min) content.
